Diabetes is now growing substantially throughout the world; nowhere is this more obvious than in the modern consumer cultures, particularly those that have recently acquired wealth. (Vanuatu, Saudi Arabia and the United Arab Emirates have extremely high levels).

The battle now is on prevention, education and communication.

Prevention can really only be considered successful when diabetes is discovered or avoided at an early stage. Many cases of diabetes are undiagnosed for years often because the sufferer is unaware of what to look for.

Education of diabetes must take place frequently and must be available to all. Some countries now are bringing it to the School Education system which is a giant leap forward.

Communication must equally happen across the vast range of communication channels. AbuRadio is a unique innovative approach of "Edu-Tainment" - educational information being made available when the user is in a relaxed and open mood - open to learning.